Google shared that Demand Gen campaigns received over 60 improvements in the past year. These include AI-generated creatives, smarter bidding strategies, and faster ramp-up times for new campaigns.
As a result, advertisers are now seeing 26% more conversions per dollar spent.
Demand Gen is also one of the three core components of the newly introduced Power Pack, Googleâs recommended campaign mix for full-funnel performance.
If you havenât tested Demand Gen yet, now might be the time.
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