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PMAX Takes the Lead in Google’s Latest Ad Grant Change

February 27, 2025
An image illustrating two options: The first box, "Performance Max (P-Max)," is highlighted, featuring icons for Google Search, YouTube, and Display ads. The second box, "Search," displays a webpage with text ads. This setup hints at Google's latest ad grant change innovation.

Jason King shared that Google Ads now suggests Performance Max campaigns first for Ad Grant accounts, with updated wording that includes Search, YouTube, and Display.

An image illustrating two options: The first box, "Performance Max (P-Max)," is highlighted, featuring icons for Google Search, YouTube, and Display ads. The second box, "Search," displays a webpage with text ads. This setup hints at Google's latest ad grant change innovation.

The catch? Ad Grants only support Search and Maps, making the new description misleading.

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