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Export Lead & Import Conversions When Creating a New Form Asset

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Google Ads has updated its form asset creation process to include two new sections:

  • export leads from Google Ads using third-party tools, such as Zapier, Hubspot, Google Sheets, and more
  • import leads as conversions back to Google Ads

These options have been available in the interface for some time. For example, the option to use Zapier for lead assets was introduced in October 2021. Now, they are directly integrated into the form asset creation process.

It was discovered by Hana Kobzová.

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