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Lead Funnel in the Overview

Screenshot of a Google Ads dashboard showing the "Lead Funnel View." An overview with a bar chart displays conversion data, including interactions, new leads, and qualified leads. The menu on the left lists various sections like campaigns and ads. A prompt to "Measure offline conversions" is visible.

Thomas Eccel found a new section representing the lead funnel in the Overview page in the Google Ads online interface.

In order to see this report, the account has to use lead conversions, such as form submissions or qualified/converted leads.

It consists of 4 steps. Steps #3 and #4 will be shown once offline conversion tracking is set up.

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