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Easier Creative Optimization in Demand Gen

January 31, 2025
A computer screen showcasing the Google Ads interface highlights a pop-up titled "Examples of video enhancements," featuring tabs for "Shorter video" and "Vertical and square video." A play icon and a 0:05 timestamp appear on a video thumbnail, demonstrating Google's creative optimization tools in action.

Google enhances Demand Gen ads to help brands create more engaging, format-ready assets.

  • Vertical 9:16 image ads for YouTube Shorts launch in late February for a full-screen experience.
Illustration of a smartphone displaying a vertical video advertisement for a cosmetic product, optimized creatively using Google tools. The screen shows a tube with the letters "Gs" and a circular logo below. Text indicates "Supported: Square and Portrait.
  • New video enhancements will let advertisers generate shorter video versions at scale.
  • Improved ad creation flow allows for more control over video modifications.
  • Easier ad preview sharing streamlines collaboration with creative teams.

These updates help advertisers deliver more tailored, high-impact creatives across screens and formats.

A computer screen showcasing the Google Ads interface highlights a pop-up titled "Examples of video enhancements," featuring tabs for "Shorter video" and "Vertical and square video." A play icon and a 0:05 timestamp appear on a video thumbnail, demonstrating Google's creative optimization tools in action.

Read the full article here: New ways to help you drive performance with Demand Gen

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