YouTube Removes Close Option on Sidebar on Mobile Ads
YouTube has removed the ability to close the sidebar on certain horizontal video ads when viewed on mobile.…
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PPC News: Video
283 posts
PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Image-to-Video Conversion Now Rolling Out for Demand Gen
Google is rolling out a new video creation tool for Demand Gen campaigns that automatically converts existing…
Google Renames Views Metric to TrueView Views
Georgi Zayakov shared that Google Ads has updated the familiar “Views” column to “TrueView Views”. The change…
Two New Tabs Added to Creator Partnerships Hub: Overview & Analytics
Thomas Eccel shared that Google has added two new Beta sections inside the Creator Partnership Hub: Overview and…
YouTube’s New “Promote” Button Links Directly to Google Ads
A “Promote” button has started appearing while uploading videos on YouTube. It walks you through a simple ad…
YouTube Launches “Brand Pulse” Report Linking Paid & Organic Video Impact
YouTube has launched a new “Brand Puls” report, giving advertisers a unified view of their paid and organic…
Demand Gen Gets Smarter with View-Through Conversion Optimization
Thomas Eccel spotted that Google Ads is testing a new “View-Through Conversion Optimization” setting in Demand…
YouTube Media Buying Launched via Activation Partners
YouTube is launching the Activation Partners program, connecting brands and agencies with trusted third-party…
YouTube Opens Up Masthead & Premier Reach Campaigns to Everyone
Thomas Eccel shared some major updates on how Google now lets advertisers book premium video formats directly in…
Video Ads Dubbing Internal Tool Visible to Google Ads Advertisers
Some advertisers have spotted a usually private “Internal Tools” section in the Google Ads interface, featuring…