Creator Partnerships Enhanced With Creator Search And Management Hub
Google Ads has introduced two new features to its Creator Partnerships (Beta), improving how brands find and…
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PPC News: Video
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PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
New Auto Opt-In for Resized Videos in Demand Gen
Google Ads has quietly added a new auto opt-in feature called Resized videos in Demand Gen campaigns under Asset…
Social Video Assets Available in PMAX Asset Explorer
Thomas Eccel discovered that Google has rolled out a Social tab for video upload inside asset explorer in…
Brands Get More Ways to Drive Intent with Shorts Ads
YouTube has rolled out new ad updates for Shorts to help brands stretch their holiday budgets and drive higher…
Google Launches “Partner Match” for YouTube Targeting
Google has published new help pages for Partner Match, a targeting solution that will let advertisers use…
Google Ads Rolls Out Auto-Linking to YouTube Channels
Google is introducing automatic linking between YouTube channels and Google Ads accounts when strong data…
Performance Max Gets Direct Video Uploads
Dario Zannoni spotted that advertisers can now upload video files directly inside “Edit assets,” bypassing…
Copilot-Powered Image Animation Enters Global Pilot
Microsoft has introduced Image Animation, a Copilot-powered feature that transforms static images into engaging…
YouTube Discovery Ads Adopt New Fade-Out Animation
YouTube Discovery ads are now widely using a new image fade-out effect, seen in nearly 50% of creatives. This…
YouTube Introduces Performance-Based Cost Adjustments for Demand Gen tCPA Campaigns (Beta)
Google is introducing a performance-based cost adjustment feature for Demand Gen Target CPA (tCPA) campaigns on…