Google Ads has introduced two new features to its Creator Partnerships (Beta), improving how brands find and collaborate with YouTube creators.
With Creator Search, advertisers can now discover creators by keywords, and refine results using filters like subscriber count, average views, location, and contact availability, greatly simplifying the outreach process.
The new Management section adds a centralized view for handling creator interactions. It shows creator name, inquiry status, subject, latest update, and respond-by date, along with email access, helping advertisers track and manage collaborations efficiently.
These upgrades are a significant boost for teams running creator-led campaigns.
This news was shared by Thomas Eccel.