GML 2025: New Prospecting Controls for Customer Acquisition Campaigns
Google is rolling out new controls to help advertisers better target and optimize for prospecting. Within the…
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PPC News: Video
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PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
GML 2025: Google Tests Video Ads in Search and Shopping Results
Google is testing video ads directly in Search, Image Search and Shopping results to support discovery-focused…
YouTube Follow-On Views Conversion Action Added Quietly
Google has quietly introduced a new automated conversion action tied to advertisers’ YouTube channels.…
YouTube Pause Ads Available Through Demand Gen Campaigns
Remember the “Pause Ads” spotted on the YouTube Mobile App? Ginny Marvin confirmed they’re served…
YouTube Ads Get a Visual Boost with Bold Text Styling
Google appears to be testing bold text styling in YouTube Ads. The bold font makes the headline stand out more…
YouTube Ads Now Show “Streamed X Time Ago” Labels
Spotted by Arpan Banerjee and Adriaan Dekker, YouTube is now showing a new “Streamed 2 years ago” label on old…
YouTube Adds Interactive Product Feed to Shoppable TV Ads
At its 2025 Upfront event, YouTube unveiled a new interactive shoppable format for connected TV. Products now…
Image Ads Hit YouTube Shorts Ads in 9:16 Format
Thomas Eccel shared a huge update that vertical 9:16 image ads are now supported by Google Ads! These…
Native Ads Now Support Video Assets in Microsoft Advertising
You can now include video assets in Microsoft’s Native ad campaigns. This opens up new opportunities to…
YouTube Launches Mixed-Length Non-Skippable Ads in Beta
Thomas Eccel shared that Google Ads is testing a new YouTube ad format that allows advertisers to run 6-second…