Video Action Campaign Migration Tool Available
Video Action Campaign campaigns (VAC) will soon be automatically upgraded to Demand Gen, as announced in…
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PPC News: Video
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PPC News Feed is your go-to source for the latest updates on Video ads on YouTube. No more juggling multiple sources. We gather all the updates, so you don’t have to.
“Dia Show” Format for Product Ads in YouTube Shorts
Google mentioned its effort to make YouTube more shoppable during Google Marketing Live 2025, and now it’s…
Optimize Demand Gen for YouTube Follow-On Views
If you’re using Demand Gen campaigns to grow your YouTube audience, there’s now a powerful new way…
MaxCPV Bidding Being Phased Out in Video Ad Sequencing
Starting July 2025, Google will begin deprecating MaxCPV bidding strategy for new Video Ad Sequencing campaigns.…
YouTube Launches 30-Second CTV Ad Format
Thomas Eccel shared that YouTube has rolled out a new 30-second non-skippable ad format for Connected TVs (CTV)…
YouTube Changes Video-View Campaign Configuration
YouTube has changed the Video-view campaign configuration options. YouTube has eliminated the option to opt out…
YouTube Ads Can Now Generate QR Codes for TV Screens
Anthony Higman shared that Google is making YouTube even more shoppable as announced during Google Marketing…
Side-by-Side Mid-Roll Ads for Livestreams
Google has announced a new ad placement for livestreams on YouTube, showing both on the web and on TV. The…
Google Publishes Official Guide to Video Ads Across Google Surfaces for PMAX
During Google Marketing Live 2025, Google has announced testing video ads across Google surfaces, providing…
Peak Points Ad Format Places Ads at the Perfect Moment
Google has introduced Peak Points, a new ad format powered by Gemini that helps brands connect with audiences at…