Starting July 2025, Google will begin deprecating MaxCPV bidding strategy for new Video Ad Sequencing campaigns.
Advertisers creating new VAS campaigns will need to use Target CPM bidding moving forward as MaxCPV will no longer be available. Existing campaigns that already use MaxCPV can continue running without changes for now.
This shift also comes with the removal of the Start Condition setting and makes Video Ad Sequencing eligible only for auction-based inventory.
With full deprecation set for the end of 2025, Google is encouraging advertisers to start transitioning to tCPM to stay ahead of the curve.