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YouTube Ads Can Now Generate QR Codes for TV Screens

A screen displays steps to create YouTube Ads, highlighting the option to "Show your URL as a QR code on TV screens." A large green arrow points to this feature with the text "Turn URL Into A QR Code On TV Screens!!!" above.

Anthony Higman shared that Google is making YouTube even more shoppable as announced during Google Marketing Live 2025.

Advertisers can now turn the final URL of their YouTube ads into a QR code for TV placements. When your ad plays on a connected TV, viewers can scan the on-screen QR code and instantly visit your landing page.

A screen displays steps to create YouTube Ads, highlighting the option to "Show your URL as a QR code on TV screens." A large green arrow points to this feature with the text "Turn URL Into A QR Code On TV Screens!!!" above.

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