Thomas Eccel shared that YouTube has rolled out a new 30-second non-skippable ad format for Connected TVs (CTV) as part of a limited beta.
You’ll find it under: Brand Awareness & Consideration → Non-Skippable → 30 seconds (CTV), with Target CPM as the bidding strategy.
These ads run exclusively on smart TVs, Chromecast, and other large-screen devices, and accept creatives between 16 and 30 seconds.
This format is optimized for brand storytelling in a high-attention environment. Great for product launches or awareness campaigns built for the big screen.