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PPC News: Shopping

484 posts

PPC News Feed is your go-to source for the latest updates on Shopping campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.

Illustration of a laptop screen displaying a webpage with a large yellow banner ad at the bottom about Google political ads, showing a hand placing a ballot into a box, and rectangular text blocks referencing policy updates.

Google to Restrict Political Ads in Shopping Campaigns Across EU

Starting in September 2025, Google will restrict political content in Shopping ads across…

August 7, 2025

Four people are gathered around a wooden table working together. Two are using laptops, one is writing on paper, and another is holding a document. A smartphone and a small plant are also on the table.

Clearer Delivery Statuses in Shopping Campaigns

Microsoft Advertising just rolled out new delivery status messages and a campaign diagnostic tile to help…

August 7, 2025

Screenshot of an email discussing Google Ads tag implementation; a key point is highlighted in yellow, warning that manual configuration is deprecated and recommending the use of DR Setup and dynamic remarketing for campaign management.

No More “Edit Source” Needed in Remarketing Code Setup

Dario Zannoni shared an update that one no longer needs to manually enable dynamic remarketing or select your…

July 30, 2025

A webpage explains the "maximum retail price" (MRP attribute) for product listings on Google India, with headings, a brief description, related links, and a highlighted note that it's optional and available only for free listings in India.

“Maximum Retail Price” Attribute for Product Feeds in India

Emmanuel Flossie shared that Google Merchant Center has introduced a new attribute, [MRP] (Maximum Retail…

July 24, 2025

Screenshot of the "Data sources" page in Google Merchant Center, showing product sources. Google found 179 products on the online store, with options to manage products and view primary or supplemental sources.

Google Updates “Found by Google” Section in GMC

Google has updated the “Found by Google” section layout in Google Merchant Center Next located under Data…

July 23, 2025

Screenshot of Google Ads Campaign settings, with a yellow circle stating "Now available in all Google Ads accounts" pointing to the "Smart Bidding Exploration" option for tROAS campaigns in the settings menu.

Smart Bidding Exploration Now Live for tROAS Campaigns

Google Ads has fully launched Smart Bidding Exploration for campaigns using Target ROAS. Advertisers can now…

July 16, 2025

Screenshot of a Google Merchant Center interface showing a notification to review AI-generated product images. A desk with notebooks, a pen, and a cup appears in the product images on the right side of the screen.

AI-Generated Product Images “Generated for You” in Google Merchant Center

Dario Zannoni spotted a new Google Merchant Center feature called “Generated for You,” which uses AI to create…

July 14, 2025

A screenshot of a Google AI Image Editing interface for editing images, showing four abstract image thumbnails and three buttons below: "Select image," "Edit multiple images" (highlighted by a red arrow), and "Generate image.

Bulk Image Edits With AI in Assets Library

Dario Zannoni spotted a new help page showing that Google Ads now allows bulk image editing using AI tools in…

July 14, 2025

A notice about Google Customer Reviews badge upgrades, featuring bold text and an icon of a webpage with a star rating. The notice explains new store widget features and provides upgrade and opt-out information.

Customer Reviews Badge Gets Upgrade in August

Google is notifying merchants by email that the current Customer Reviews badge will automatically upgrade to the…

July 11, 2025

Incorrect Member Prices Could Lead to Disapprovals

Starting July 1, 2025, Google will no longer allow member prices in the price or sale_price attributes. This…

July 3, 2025