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Google Tests Search Refinement Options Within Shopping Ads

Screenshot of a Google Shopping search interface with carousel filters for gender, price, color, and area. Sponsored product suggestions via Google Ads feature New Balance shoes, plus search tags and Fine-Tune Your Search options for running shoes.

Google is testing search refinement options inside sponsored ads, shown in a carousel format with prompts like “fine-tune your search“, “specify your search” and “search for specific products”.

Screenshot of a Google Shopping search interface with carousel filters for gender, price, color, and area. Sponsored product suggestions via Google Ads feature New Balance shoes, plus search tags and Fine-Tune Your Search options for running shoes.

The feature aims to guide users toward more specific queries while keeping them engaged with the ad experience.

This update was shared by Barry Schwartz and Sachin Patel.

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