Google’s Commerce Media Suite, first introduced at Google Marketing Live 2025, is now live in Google Ads accounts. The feature was recently spotted by Arpan Banerjee.
Commerce Media enables brands to drive product discovery and incremental sales directly on marketplaces such as Blinkit, Swiggy, Zepto, and Myntra, via Performance Max for Marketplace campaign. Ads appear across Google surfaces including Search, Shopping, YouTube, Display, Discover, and Gmail.
The tool uses Google AI to optimize performance, provides access to marketplace first-party data, and includes product-level measurement capabilities. Brands like ITC Aashirvaad Select and RENÉE Cosmetics have already seen strong returns, including a 4x ROAS and lower cost per order.
The suite aims to help advertisers capture seasonal demand and offers more transparency and control over marketplace-driven campaigns.
Read the official info about this recently published here: Introducing Commerce Media Suite to help brands grow marketplace sales.