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PPC News: Search

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PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.

Screenshot of a web page titled “About vehicle feeds on Search ads,” explaining how Google Search ads use vehicle inventory feeds. The page includes a yellow note and a list of linked topics like Benefits and How it works.

Search Campaigns Gain Vehicle Feed Integration

Google Ads has introduced vehicle feeds on Search ads, allowing advertisers to enhance existing text ads with…

March 18, 2026

A computer screen displays the Google Ads interface showing "Recommendations" for campaign optimization, specifically suggesting to turn on AI Max. Text boxes explain benefits and effects. At the bottom are blue "Cancel" and "Apply" buttons.

Google Ads Pushes AI Max With Huge Recommendation

A large recommendation card promoting AI Max is now appearing in the Recommendations tab in Google Ads. The…

March 9, 2026

A Google search result shows Amazon’s “Best Rated Creatine Powder” page with an “Asian-owned” label next to the URL. Other links for creatine powders and related supplements appear below.

Microsoft Ads Asian-Owned Labels Appear on Bing Search Ads

Microsoft Advertising has begun surfacing Asian-owned business labels on sponsored search results in Bing.…

March 7, 2026

Google Opens Text Guidelines to All Advertisers

Google has expanded beta access for text guidelines to all advertisers in AI Max, across Search and Performance…

February 28, 2026

Screenshot comparing original and optimized sponsored result cards for a grocery delivery service, featuring a large green arrow highlighting the optimized Google Ads version and decorative "NEW" text in the top right corner.

Google Ads Adds Landing Page Image Examples for PMax

Google Ads has introduced new example section that show how landing page images are used as ad creatives in…

February 26, 2026

A screenshot of a Google Ads interface shows a table listing ad placements, types, networks, and impressions. Labels with arrows highlight "Placement," "Type," "Network," and "Impressions." PMAX Reporting for Search Partners Visibility is featured. The name "Thomas Eccel" appears at the top.

Google Reveals PMAX Placements Incl. Search Partners

A new update to Google Ads reporting has brought increased transparency for advertisers using Performance Max.…

February 17, 2026

A screenshot of a Google Ads activity log shows a bulk change on Feb 4, 2026, that automatically enables several ad tool security alarms and keyword settings. An "Undo" option appears next to the entry, including updates to paused keywords.

Google Ads Automatically Enables Paused Keywords

A recent observation in Google Ads highlights a new behavior related to the “Low activity system bulk changes”…

February 15, 2026

A woman with curly hair wearing a light sweater and green pants holds a tablet. She stands in a greenhouse surrounded by plants, appearing focused. The background shows a structure of glass and metal beams with greenery outside.

Microsoft Publishes AI Marketer’s Guide

Microsoft has released an updated edition of the AI Marketer’s Guide, offering marketers a blueprint for…

February 13, 2026

A smartphone displaying a Google search results page for affordable headphones with AI-powered ads, recommendations, product images, and descriptions on a white background.

Google Reveals 2026 Vision for AI-Powered Ads and Commerce

Google has outlined its direction for digital advertising and commerce in 2026, emphasizing the growing role of…

February 12, 2026

Screenshot of Google Ads settings for AI Max Promotion, showcasing AI-powered performance tips, campaign settings, asset optimization options, and sections for excluded brands.

Google Ads Displays AI Max Promotion in Campaign Settings

Google Ads users are starting to see a new promotion highlighting AI Max for Search campaigns directly in the…

February 10, 2026