AI Max for Search Has Landed in Recommendations
Adriaan Dekker spotted Google pushing “AI Max” as a recommendation for Search campaigns. This AI Essential…
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PPC News: Search
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PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Grey Background Appears Around Business Logos in Search Ads
Google Ads is testing a subtle design update affecting brand logos. As observed by Adriaan Dekker and Arpan…
Google Highlights Irrelevant Words in Bold in Search Ads
An unusual formatting change has been spotted in Google search results. While the first ad highlights the search…
Keyword Planner Now Shows Forecasts by City and Device
Google Keyword Planner is surfacing more detailed forecasting data within saved keyword plans. Advertisers can…
Paid Search Results With Full-Length Description Lines
Some Google search results are now showing unusually long descriptions that appear in full, without the typical…
AI Max Now Available for Ad Grants in the US
Google has launched AI Max for Search campaigns for Ad Grants accounts in the United States, with global rollout…
New “Always Show Lead Form” Setting Spotted in Google Ads
Arpan Banerjee and Adriaan Dekker recently spotted what appears to be a new setting in Google Ads under Lead…
Phone Number Verification Becomes Mandatory for Message Assets
Arpan Banerjee stated that starting August 1, 2025, Google Ads will enforce phone number verification for…
AI Max Segment Available in Google Ads
Google Ads has added new segmentation options for AI Max for Search campaigns, allowing advertisers to break…
Bing Tests Hover Effect on Business Names
Microsoft Advertising is testing subtle hover effects in search results, where hovering over a text ad causes…