Google Ads has introduced vehicle feeds on Search ads, allowing advertisers to enhance existing text ads with their vehicle inventory from their Merchant Center feeds.
This feature enables car dealerships and automotive advertisers to show car make, model, price, and images directly on Search text results, providing users with richer information before engagement.
Key benefits include a visual ad experience, higher quality leads, and seamless use of existing Merchant Center inventory without the need for separate campaigns.
Vehicle offers appear below or beside standard ad components and act as clickable assets, driving traffic either to the vehicle details page or the campaign landing page depending on user actions.
Performance data for these assets can be monitored using the “Click type” segment in campaign reports.
Google’s system automatically selects which vehicles to show, based on user intent and search context.
Read the official help page spotted by Hana Kobzová here: About vehicle feeds on Search ads.