Microsoft has released an updated edition of the AI Marketer’s Guide, offering marketers a blueprint for navigating today’s AI-powered discovery landscape.
The guide addresses the transition from keyword-centric strategies to more conversational, context-aware AI assistants and search platforms.
The resource explains how large language models surface brands in AI search and clarifies the overlap and differences between Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). It offers actionable strategies for creating clear, structured content that AI systems can interpret confidently.
Marketers will also find tips for adapting content strategy and paid approaches to stay visible and trusted as discovery evolves. The emphasis is on helping brands understand and influence visibility in environments shaped by generative AI.
Download the AI Marketer’s Guide here: AI Search Demystified: A Practical Guide for Marketers.