Microsoft Ads Enhances the Google Import Tool
Microsoft Advertising has unveiled an enhanced Google Import feature, allowing advertisers to easily transfer…
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PPC News: Performance Max
339 posts
PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Segments Available for PMAX Asset Groups
Thomas Eccel discovered that Google has introduced the option to apply Segments to Performance Max asset groups,…
Boost Holiday Ads with Microsoft Performance Max
Microsoft Advertising’s Performance Max campaigns, powered by AI and Copilot, offer an optimal way for…
Ad Rank Changes for Standard Shopping & PMax Now Live
Thanks to Kirk Williams, we’ve learned that the announced ad rank update for Standard Shopping and Performance…
Feedback Form When Opting Out of Auto-Created Assets
Google has introduced a feedback form for advertisers opting out of Automatically Created Assets in Google Ads…
PMAX No Longer Prioritized Over Standard Shopping Campaigns
Chelsea Harding shared that Google has updated its PMAX ads for Shopping, removing automatic prioritization over…
Performance Max Expands to Google Ad Grant Accounts
Jason King shared that Performance Max campaigns are now live in select Google Ad Grant accounts, allowing…
Assets Generation in PMAX Using a List of URLs
Felix Mayo and Adriaan Dekker have discovered a new feature in Performance Max campaigns: users can now provide…
Video Enhancement Examples for Performance Max
Thomas Eccel has highlighted that Google Ads has updated its Performance Max video enhancements by adding…
PMax Experiments for Automated Asset Testing
Google Ads has rolled out a new PMax experiment for automated asset testing, as highlighted by Thom Langeveld…