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PMAX No Longer Prioritized Over Standard Shopping Campaigns

An announcement about updates to Performance Max and regular Shopping campaigns, effective from October, introduces Auto Draft features. These changes enhance performance, flexibility, and reporting with no advertiser action required—offering improved insights automatically.

Chelsea Harding shared that Google has updated its PMAX ads for Shopping, removing automatic prioritization over standard Shopping campaigns.

Just in time for the holiday season, this change gives advertisers more control, allowing for increased exposure of best-selling products without limitations.

UPDATE: This update on Performance Max and regular Shopping campaigns is already live globally.

An announcement about updates to Performance Max and regular Shopping campaigns, effective from October, introduces Auto Draft features. These changes enhance performance, flexibility, and reporting with no advertiser action required—offering improved insights automatically.

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