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Microsoft Ads Enhances the Google Import Tool

Four people are gathered around a wooden table working together. Two are using laptops, one is writing on paper, and another is holding a document. A smartphone and a small plant are also on the table.

Microsoft Advertising has unveiled an enhanced Google Import feature, allowing advertisers to easily transfer their Google Ads campaigns ahead of the holiday season.

This tool simplifies campaign setup, saves time, and helps maintain brand consistency across platforms.

The following options are now available:

  • Quick Import for fast transfers
  • Smart Import for medium-sized advertisers
  • Advanced Import for maximum customization

Brands like British Gas have reported significant time savings and improved performance using this feature. 

Advertisers are encouraged to use Google Import alongside Performance Max campaigns for optimal holiday results.

For further details, read the blog here: Save time and expand reach on Microsoft Advertising using the new Google Import this holiday.

Four people are gathered around a wooden table working together. Two are using laptops, one is writing on paper, and another is holding a document. A smartphone and a small plant are also on the table.
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