Thomas Eccel discovered that Google has introduced the option to apply Segments to Performance Max asset groups, accessible in the Table view.
The available segments include:
- Time
- Click Type (here always cross network click)
- Conversions (my favorite)
- Device
- Network (here always “cross network”)
- Top vs Others
Under Time and Conversions, you have additional options. For instance, within Conversions, you can segment by Conversion action or Days to conversion.
