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Segments Available for PMAX Asset Groups

A screenshot of a digital analytics dashboard reveals various data columns like "Conversion action" and "Conversion category." A green splat with the word "New!" highlights a dropdown menu labeled "Segment," while an Auto Draft option streamlines updates efficiently.

Thomas Eccel discovered that Google has introduced the option to apply Segments to Performance Max asset groups, accessible in the Table view.

The available segments include:

  • Time
  • Click Type (here always cross network click)
  • Conversions (my favorite)
  • Device
  • Network (here always “cross network”)
  • Top vs Others

Under Time and Conversions, you have additional options. For instance, within Conversions, you can segment by Conversion action or Days to conversion.

A screenshot of a digital analytics dashboard reveals various data columns like "Conversion action" and "Conversion category." A green splat with the word "New!" highlights a dropdown menu labeled "Segment," while an Auto Draft option streamlines updates efficiently.


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