Brand Guidelines to Become Mandatory for PMAX
Starting on January 20, 2025, newly created Performance Max campaigns will have the brand guidelines enabled and…
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PPC News: Performance Max
339 posts
PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Help Page on Adding Negative Keywords for PMAX
Google has released an official guide on adding negative keywords at the Performance Max level. The option to…
Suggestions to Improve Ad Strength for PMAX Groups
Google Ads now shows disclaimers for Asset Groups in Performance Max campaigns, suggesting improvements like…
Ad Strength Symbol Spotted on Asset Group Level in PMAX
Sagar Bisht observed that Ad Strength is now visually represented with a graphic at the asset group level in…
Payment Methods Section Moving in Google Ads
Google Ads is moving the “Payment methods” section to the “Billing settings” page. A…
AI-Driven Upgrades Coming to Microsoft’s Performance Max
Microsoft Advertising is testing a revamped design for its Performance Max campaigns, aimed at improving…
Streamline Creative Optimization with PMax Asset Coverage Tab
Casey Gill shared that Google’s Performance Max campaigns now feature an Asset Coverage tab, offering a quick…
Google Shares Performance Max Tips for the Retail Holidays
Google Ads has released a series of 4 new articles focused on optimizing Performance Max for the retail…
Updated PMAX Table View Now Displays Ad Strength
Dennis Westphal discovered that Google has updated the table view for asset groups in Performance Max. The Ad…
Brand Guidelines Live for PMax
Google has begun rolling out brand guidelines settings in Performance Max campaigns, enabling advertisers to…