Google Shares Performance Max Tips for the Retail Holidays

Google Ads has released a series of 4 new articles focused on optimizing Performance Max for the retail holidays.

Here are the four chapters of this series:

1. Get your Performance Max campaigns ready for the retail holidays
2. Effectively use Smart Bidding with Shopping and Performance Max campaigns
3. Get the most out of Performance Max automation and creative
4. Analyze your holiday Performance Max campaigns