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2 2024-11
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Updated PMAX Table View Now Displays Ad Strength

Last updated on November 16, 2024
A screenshot of an updated asset management table shows details like asset group status, conversions, and value. A red arrow highlights the "Strength" column with ratings like "Good" and "Poor," all seamlessly integrated into the PMAX Table View for enhanced ad strength analysis.

Dennis Westphal discovered that Google has updated the table view for asset groups in Performance Max.

The Ad strength column has been enhanced with a graphical representation to help advertisers identify potential for improvement within asset groups.

A screenshot of an updated asset management table shows details like asset group status, conversions, and value. A red arrow highlights the "Strength" column with ratings like "Good" and "Poor," all seamlessly integrated into the PMAX Table View for enhanced ad strength analysis.
Source: Dennis Westphal

Here’s how the column looked before: the ad strength was displayed as plain text.

A blurred PMAX Table View displays columns with headings such as "Asset Group," "Status," and "Clicks." The images in the right column are pixelated, rendering most text unreadable. Ad Strength details might be updated in clearer sections for efficiency.
Source: Hana Kobzová

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