Microsoft Advertising is testing a revamped design for its Performance Max campaigns, aimed at improving tracking and boosting conversions. Key updates include:
- Enhanced Conversion Tracking: Streamlined integration via Universal Event Tracking (UET) and conversion goal settings.
- Improved Audience Targeting: Advanced audience signals, search themes, and predictive targeting tools.
- Customizable Asset Groups: AI-generated assets for audience-specific creative and promotions.
- Optimized Bidding Strategies: Flexible options like Max Conversions, Max Conversion Value, and Target ROAS.
Advertisers can maximize ROI with these upgrades, which simplify setup and deliver higher conversion rates. Free optimization consultations are available for additional support.
Read the full article here: How to increase conversions from Performance Max | Microsoft Advertising
