Age Exclusions Now Available in PMAX Campaigns
Abhishek Jha observed an update that allows you to exclude specific age groups directly in Performance Max…
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PPC News: Performance Max
339 posts
PPC News Feed is your go-to source for the latest updates on Performance Max campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Summarizes Recent Performance Max Updates
Google Ads has published a summary article highlighting recent major updates to Performance Max, aimed at giving…
PMAX 2025 Roadmap Shared: Channel Insights, Budget Tools & More Coming Soon
Axel Falck shared an official roadmap for upcoming features for Performance Max campaigns, with several highly…
Disclaimers in Performance Max for Sensitive Verticals
An interesting insights related to running Google Ads in regulated categories like finance, health, or gambling,…
Google Ads to Standardize Brand Assets in Performance Max Campaigns
Google Ads is automatically migrating Performance Max campaigns using consistent brand assets (BUSINESS_NAME,…
Performance Diagnostics Tool Helps Advertisers Optimize Google Search Campaigns
Google Ads has introduced Campaign diagnostics within its Overview section, a new reporting section that…
PMAX Search Terms Available in the Search Terms Report
Google now shows search terms triggered by Performance Max campaigns in the standard Search Terms report.…
Google Introduces Experiment to Test PMAX with Assets and Feed-Only
Google has published a help page detailing a new asset-testing experiment for Performance Max called…
PMax Negative Keyword Limit Increased from 100 to 10,000
Ginny Marvin shared a big update for Performance Max advertisers: Google is increasing the negative keyword…
Message Assets Available in Performance Max
Emirhan Bayutmuş noticed that the Message asset is now available in Performance Max campaigns, in addition to…