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Disclaimers in Performance Max for Sensitive Verticals

A screenshot of an ad settings page highlights a section labeled "Disclaimer," featuring a text box for adding an always-on disclaimer asset. A sidebar outlines requirements for sensitive verticals. The Reformance logo is at the bottom right.

An interesting insights related to running Google Ads in regulated categories like finance, health, or gambling, Henry-Jörgen Rautits recommends asking your Google rep to enroll you in the “Disclaimer asset” beta for Performance Max campaigns.

A screenshot of an ad settings page highlights a section labeled "Disclaimer," featuring a text box for adding an always-on disclaimer asset. A sidebar outlines requirements for sensitive verticals. The Reformance logo is at the bottom right.

This ensures your ads always include required legal or consent disclaimers. Google will only serve these ads on formats and channels that support disclaimers, helping you stay compliant and avoid serving issues.

This news was shared by Adriaan Dekker.

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