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PMAX Search Terms Available in the Search Terms Report

Screenshot of a digital advertising dashboard showcasing the Search Terms Report. The interface features a navigation menu on the left and a table on the right displaying search term names, match types, clicks, and impressions for effective SEO Keywords analysis.

Google now shows search terms triggered by Performance Max campaigns in the standard Search Terms report.

Additionally, the recent update allowing negative keywords in Performance Max is now reflected here, enabling advertisers to add negatives directly from the report, just like they’re used to in Search campaigns.

This update was spotted by Hana Kobzová and isn’t available in all accounts yet.

Screenshot of a digital advertising dashboard showcasing the Search Terms Report. The interface features a navigation menu on the left and a table on the right displaying search term names, match types, clicks, and impressions for effective SEO Keywords analysis.
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