Guide on Demand Gen Asset Requirements and Best Practices
The official Google Ads help page released a guide detailing asset requirements, complete with illustrative…
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PPC News: Demand Gen
195 posts
PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Demand Gen’s Location and Language Settings Available at Ad Group Level
For the first time, Demand Gen allows users to set Location and Language Settings at the Ad Group level. When…
Demand Gen is out of beta and starting to roll out to all accounts
Demand Gen is out of beta! Google says: “After strong beta results and positive feedback from thousands of…
Google Invites Advertisers to Upgrade Discovery Ads Today
If you have Discovery campaigns and a direct Google account team contact, you might have noticed the…
Performance Planner Now Supports Performance Max & Demand Gen
Thomas Eccel noted that Google’s Performance Planner, a tool designed for forecasting and assessing…
Segment by Format for Video and Demand Gen campaigns
Segmentation by Format is available for Video Ads and Demand Gen Ads. It allows you to see metrics divided by…
Experiments available for Demand Gen
Demand Gen campaigns were announced at Google Marketing Live 2023 in May and are slowly starting to appear in…
Demand Gen Beta Now Available
Google has confirmed that Discovery campaigns are indeed ending and will be replaced by Demand Gen campaigns…
Targeting Upgrade in Discovery
Although Discoveries will end, their targeting is changing. Targeting with segments will be replaced by…
Data-Driven Attribution is Extending to Discovery and Demand Gen
Discovery campaigns will also be affected by this news. Google is now incorporating ads from these campaigns and…