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Placement Exclusions For Demand Gen

Screenshot of an ad management dashboard displaying a graph titled "Where ads showed" with options below for Placement Exclusions from an ad group or campaign. A green box highlights these exclusion options.

Thomas Eccel discovered that Google has silently added direct placement and YouTube channel exclusion to Demand Gen campaigns.

This update makes optimizing Demand Gen way faster, but later it was discovered that this feature doesn’t always work even if available in the account. There is a workaround for it which is excluding it within Content suitability section.

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