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PPC News: Demand Gen

195 posts

PPC News Feed is your go-to source for the latest updates on Demand Gen campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.

A screenshot of a Google Ads interface displaying Dynamic Learning Phase Estimates with options to set target cost per action and budget. The sidebar provides campaign estimates like impression and conversion predictions, enhanced by a demand gen strategy using swipeable sitelink layout.

Swipeable Demand Gen Sitelink Layout on YouTube Mobile

Thomas Eccel has shared that Google Ads has introduced a swipeable sitelink layout for Demand Gen campaigns on…

January 21, 2025

A chart displays a vertical bar with a red circle at the top, emphasizing the text "% Served Metric." The bar shows a value of 78.79% in the middle against a white background.

% Served Metric for Demand Gen

Google has released a new metric column for Demand Gen campaigns called “% Served“. This addition…

January 17, 2025

A screenshot of the Google Ads interface presents Beta Forecasts for Dynamic Learning Phase Estimates in beta. It includes sections like "Set target cost per action" and "Budget and end dates," emphasizing quick campaign performance estimates tailored to Demand Gen strategies.

Demand Gen’s New Beta Forecasts Learning Phase Estimates

Thomas Eccel noticed that Google rolled out a new “Learning Phase Estimates” forecast for Demand Gen…

January 13, 2025

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Infinity Image Demand Gen Ad on YouTube

Thomas Eccel has shared that Google Ads appear to be experimenting with a new Infinity Image Ad format within…

January 5, 2025

Google Ad survey evaluates the accuracy of ad targeting by displaying a YouTube ad on a smartphone. Participants provide feedback using options from "Strongly Disagree" to "Agree," offering insights into the effectiveness of this feedback tool.

YouTube Tests “Feedback” Feature for Demand Gen Ads on YouTube

YouTube is testing a new “feedback” feature on mobile, asking users if Demand Gen ads on YouTube are relevant to…

December 9, 2024

Screenshot showing an error message on the left about an unsupported audience segment, and a chat on the right where Google Support discusses a known issue with the Demand Gen Campaign. They assure that their engineering team is actively working on an errors fix.

Google Addresses Demand Gen Campaign Errors Fix in Progress

Rakshit Shetty highlighted encountering “Unsupported Audience Segment” message while creating Demand Gen…

December 8, 2024

A Google Ads display spotlights a news story with a small image and uniformed individuals in the background. This Demand Gen Ad includes buttons labeled "More from this story" and "Visit site," along with tags for "Sponsored" and "From RTVE Noticias.

Demand Gen Ads Missing Headlines & Descriptions

Thomas Eccel observed that Demand Gen ads can appear without headlines or descriptions, which puzzles…

December 5, 2024

Update to Discover Feed Advertising Policies

Starting January 2025, Google Ads is simplifying its advertising policies by retiring Discover Feed-specific…

November 28, 2024

A close-up of a dropdown menu in a software interface highlights options in Spanish: "Duplicar," "Duplicar como anuncio de imagen y de productos," and "Pausar." Featuring tools for Ad Duplication, it streamlines processes like "Eliminar" and preparing Demand Gen with "Crear anuncio.

Ad Duplication Simplified for Demand Gen

Google Ads now lets advertisers duplicate Demand Gen ads while keeping URLs, logos, titles, and descriptions…

November 20, 2024

YouTube and Demand Gen Expand Ad Features to Engage Brands on Shorts

YouTube is launching new ad capabilities aimed at boosting brand presence across Shorts and creator…

November 15, 2024