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Channel Controls for Demand Gen Live

Screenshot of a Google Ads settings page displaying channel options, including YouTube, Discover, and Display Network. With Channel Controls in place, checkboxes allow selection. Some options, like YouTube Shorts and Demand Gen Live campaigns, are pre-checked for convenience.

Check your Demand Gen campaigns as channel controls are starting to roll out. If available, you can find them in ad group-level settings.

Screenshot of a Google Ads settings page displaying channel options, including YouTube, Discover, and Display Network. With Channel Controls in place, checkboxes allow selection. Some options, like YouTube Shorts and Demand Gen Live campaigns, are pre-checked for convenience.

Channel controls were announced in January 2025 and give advertisers the ability to choose which networks their ads appear on.

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