Google’s new help page introduces channel controls (beta) in Demand Gen campaigns, letting advertisers choose where ads appear—YouTube, Gmail, Discover, and Display Network.
Key Benefits:
- Tailor ads to specific channels (e.g., YouTube Shorts)
- Expand reach beyond paid social
- Gain detailed performance insights
How It Works:
- Set at ad group level
- Choose manual selection or let Google optimize
- Channel-level reporting available
Google recommends using all channels for better AI-driven performance.
Read all about it here: Channel controls in Demand Gen campaigns.
This new help page was observed by Hana Kobzová.