Google announced a new set of columns for Demand Gen in January 2025. Now, these columns are available in the accounts, introducing “Platform Comparable” conversion columns, focusing on view-through conversions to help advertisers compare Demand Gen campaigns with paid social performance.
Key Takeaways:
- These columns isolate only Demand Gen touchpoints and attribute 100% credit to the last interaction.
- Expect different numbers from standard conversion columns due to view-through tracking.
- Best practice: Use them only for platform-to-platform benchmarking, not search or PMax comparisons.
You can add them at both the campaign and ad group levels.
This news was spotted by Hana Kobzová.