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Demand Gen Ads Now Offer More Engagement on YouTube

The mobile YouTube app screenshot features a video thumbnail of children playing outside. At the top, menu icons such as All, News, and Podcasts enhance engagement. A mid-screen toy ad from Target leverages Discovery Ads. The bottom displays Shorts and more menu options.

Anthony Higman pointed out that Demand Gen on YouTube is now expanding after seeing a few seconds of the video to include “Watch” and “Visit Site” buttons, along with dynamic product displays within the ad.

The mobile YouTube app screenshot features a video thumbnail of children playing outside. At the top, menu icons such as All, News, and Podcasts enhance engagement. A mid-screen toy ad from Target leverages Discovery Ads. The bottom displays Shorts and more menu options.

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