Google has released a new help page with more details on upgrading Video Action Campaigns to Demand Gen. It includes a dedicated section addressing common questions about the upgrade.
Starting April 2025, new VACs can’t be created. From July 2025, existing VACs will auto-upgrade to Demand Gen.
Why Upgrade?
- Expands reach beyond YouTube to Discover, Gmail, and Display.
- Supports video + image ads instead of video-only.
- Unlocks new features like Lookalike Segments, AI-generated images, and A/B testing.
- Delivers 20% more conversions when using both video + image assets.
How to Upgrade?
- Manually shift budgets from VAC to Demand Gen.
- Use the Copy-Paste Tool to clone VACs into Demand Gen.
- Wait for Auto-Migration in Q1 2025, when Google converts VACs automatically.
Key Changes
- Supports Max Conversions, Target CPA, and Max Clicks bidding strategies.
- Demand Gen runs on YouTube, Discover, Gmail, and Display instead of just YouTube.
- Allows image, video, and carousel ads instead of video-only.
- Introduces Lookalike Segments and Optimized Targeting for better audience reach.
Here’s access to the full help page: Video Action Campaigns are being upgraded to Demand Gen