Google’s Future of Audience Targeting Without Third-Party Cookies
Google has published an article focused on audience targeting without relying on third-party cookies. With…
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PPC News: AI
383 posts
PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Maximize Views with Video View Campaigns
Google has published a post presenting the newest addition to video campaigns: Video View campaign. Key…
Search Generative Experience Available in 120+ Additional Locations
Beginning November 8th, Search Generative Experience (SGE) in English has been launched in over 120 new…
Generative AI for Performance Max Rolling Out to U.S. Accounts
Google has officially announced generative AI for Performance Max. It will help managers to generate more…
Generative AI in Performance Max for U.S. Accounts
At Google Marketing Live 2023, Google presented that AI will be integrated into the asset group creation flow in…
Dynamic Promotions in the Google Merchant Center
While Promotions have been a feature in the Google Merchant Center for several years, there’s an exciting…
Maximize conversion and Target CPA added to Microsoft Advertising
Microsoft is introducing two automated bid strategies for advertisers: Both strategies are leveraging AI in…
Copilot: Your AI Assistant in Microsoft Advertising
Microsoft Advertising introduces Copilot, an AI-powered assistant designed to streamline advertising efforts by…
AI-created search ad assets available for 8 languages
Automatically created assets for headlines and descriptions on the campaign level were only available for…
Ad Strength for Video ads
Google has published an article about its efforts to enhance video ads using AI-powered solutions. Similarly to…