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AI-created search ad assets available for 8 languages

A depiction of a Google search result for "naturally made moisturizers" includes a sponsored ad enhanced by AI-created search ad assets. Alongside is a table displaying 8 languages, performance ratings, and options to enable or remove items like "Beautiful Skin," which has a low performance rating.

Automatically created assets for headlines and descriptions on the campaign level were only available for advertisers running campaigns in English. Since September 20, they’re available for 7 additional languages:

  • Dutch
  • French
  • German
  • Italian
  • Japanese
  • Portuguese
  • Spanish

The goal is to use AI to create even more assets and make them better tailored to search queries.

Read the official announcement “Multiply your creativity with AI-powered tools for Search ads” published by Google.

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