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Ad Strength for Video ads

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Google has published an article about its efforts to enhance video ads using AI-powered solutions.

Similarly to Ad Strength for Search ads, this new feature will analyze the video ad and recommend changes in order to improve its performance.

AI will detect if the following practices are met:

  • Brand logo: Does a brand logo appear prominently in the first five seconds?
  • Voiceover: Does the video have a voiceover?
  • Video duration: Does the video follow the recommended length based on your marketing objective? (six and 15 seconds for Awareness, one to three minutes for Consideration, and 15 seconds for Action)
  • Aspect ratio: Does the ad group include at least one of all three video orientations (horizontal, vertical, and square)?

There are two newly published articles on this topic:

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