Google has published a post presenting the newest addition to video campaigns: Video View campaign.
Key highlights:
- It utilizes Google AI, optimizes ads to maximize views within a budget.
- Ads are counted as paid views only after reaching a similar level of consideration across the surfaces.
- Early tests show that these campaigns deliver 40% more views and 30% less cost compared to traditional in-stream CPV campaigns.
Read the official article here: Why your brand’s ads need more views from YouTube.
