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Maximize Views with Video View Campaigns

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Google has published a post presenting the newest addition to video campaigns: Video View campaign.

Key highlights:

  • It utilizes Google AI, optimizes ads to maximize views within a budget.
  • Ads are counted as paid views only after reaching a similar level of consideration across the surfaces.
  • Early tests show that these campaigns deliver 40% more views and 30% less cost compared to traditional in-stream CPV campaigns.

Read the official article here: Why your brand’s ads need more views from YouTube.

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