At Google Marketing Live 2023, Google presented that AI will be integrated into the asset group creation flow in Performance Max.
It suggests AI-curated custom assets from multiple sources and gives the ability to guide AI in creating or revising assets to align with a brand’s vision.
This enhancement is now live in the U.S. if the requirements are met and will be gradually introduced to more countries in the coming year.
The current requirements are:
- It needs to have US billing.
- The campaign needs to target the USA.
- The campaign language needs to be set to only English.
Learn more about it in the official help page article: About Google Generative AI in Performance Max & How to build a Performance Max asset group using generative AI.
