Google AI’s New Tools to Boost Your Holiday Marketing Strategy
As the holiday season approaches, Google AI offers new tools to help marketers navigate the complexities of…
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PPC News: AI
383 posts
PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Performance Max’s Final URL Has Been Relocated
The process of creating Performance Max campaigns has a new design. Previously, the final URL was part of the…
Copilot Expands to Video Ads on Microsoft Advertising
Microsoft Advertising now offers AI-powered video asset recommendations through Copilot. This tool helps create…
Google Enhances Reporting and Launches AI-Powered Tools for PMax
Google has rolled out new features for Performance Max campaigns, enhancing creative results and…
Image Integration from Merchant Center to Google Ads
Google is launching a new feature allowing integration between Google Merchant Center feeds and the AI image…
Automatic Keyword Research Added to Google Ads
Google Ads has rolled out a new feature allowing advertisers to create campaign resources and conduct keyword…
Merchant Center Next Available to More Accounts
Google has started showing notifications for voluntary Merchant Center Next Upgrade. The notification shows the…
Microsoft Simplifies Video and Display Ad Creation With New AI Tools
Microsoft Advertising has introduced AI-powered asset recommendations for video ads, with Connected TV ad…
Product Studio Expands And Introduces Additional Features
Google’s Product Studio has been launched in the UK, India, and Japan! It is now available to merchants in…
First Screenshots of Image AI Editing Features in Google Ads
The AI image editting features were announced in May, but now, Hana Kobzová spotted them live for the first…