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Performance Max’s Final URL Has Been Relocated

August 21, 2024

A screenshot of a web interface for creating digital ads in Performance Max. It shows fields for "Asset group name," "Final URL," and "Add a phone number." A sidebar titled "Assets" displays options to preview the ad across YouTube, Gmail, Search, Display, and Discover.

The process of creating Performance Max campaigns has a new design.

Previously, the final URL was part of the Asset generation section.

Screenshot of a webpage featuring an asset generation form for Performance Max. Fields include "Final URL," products or services being advertised (with options like "Baby & Toddler Clothing" and "Headphones"), and a description box detailing the unique qualities of the products. — Screenshot from Aaron Young’s video “Performance Max Campaign Set-up for eCommerce [Updated for 2024]“

However, now it is located above the Asset generation section.

A screenshot of a web interface for creating digital ads in Performance Max. It shows fields for "Asset group name," "Final URL," and "Add a phone number." A sidebar titled "Assets" displays options to preview the ad across YouTube, Gmail, Search, Display, and Discover.

The news was shared by Zeeshan Ali and Adriaan Dekker.