Generative AI in Performance Max for U.S. Accounts
At Google Marketing Live 2023, Google presented that AI will be integrated into the asset group creation flow in…
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PPC News: AI
279 posts
PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Dynamic Promotions in the Google Merchant Center
While Promotions have been a feature in the Google Merchant Center for several years, there’s an exciting…
Maximize conversion and Target CPA added to Microsoft Advertising
Microsoft is introducing two automated bid strategies for advertisers: Both strategies are leveraging AI in…
Copilot: Your AI Assistant in Microsoft Advertising
Microsoft Advertising introduces Copilot, an AI-powered assistant designed to streamline advertising efforts by…
AI-created search ad assets available for 8 languages
Automatically created assets for headlines and descriptions on the campaign level were only available for…
Ad Strength for Video ads
Google has published an article about its efforts to enhance video ads using AI-powered solutions. Similarly to…
Updated Policy on AI-Generated Content in Political Ads
Come mid-November 2023, Google is updating its Political content policy. Verified election advertisers in…
AI Assistant Available in the Online Interface
In Google Ads, an AI assistant has appeared as part of help in the account to help with questions about Google…
Creating Google Ads Using Artificial Intelligence
Chaitanya Vanga drew attention to a beta test where Google creates RSA ads for us thanks to artificial intelligence.