Google Ads has officially introduced AI Max for Search campaigns, previously known as Search Max, a new one-click feature suite that brings advanced AI-powered targeting and creative tools to Search campaigns.
Designed to help advertisers tap into new customer intent and drive better performance, AI Max combines the following AI features:
- Expanded reach using Google AI to identify high-performing queries beyond your keyword list
- Dynamic creative assets optimized in real time for user intent
- Enhanced controls like brand restrictions and geo-based ad targeting
- Improved reporting with deeper insights into asset performance and search journeys
Early tests show promising results. Advertisers using AI Max typically see a 14% increase in conversions at similar costs, with some seeing up to 27% when moving from exact/phrase match.
You’ll be able to try it soon, it’s rolling out globally in beta later this month on May 27, 2025.
Read the official announcement here: Unlock next-level performance with AI Max for Search campaigns.
This feature will be fully supported in Google Ads API v21. Until then, you can learn more in the article below: Google Ads AI Max for Search campaigns Open Beta.
For more updates on AI Max for Search campaigns, be sure to register for Google Marketing Live 2025, where Google will share additional details.