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Google Adds Video Generation to Demand Gen

A digital dashboard for Demand Gen displays a campaign suggestions section, prompting the user to add a video to expand reach. Blurred video generation thumbnails appear, with estimated impressions and Google ad results shown on the right side.

When setting up a Demand Gen campaign in Google Ads, advertisers now see a new section on the Review page offering automatic video generation.

A digital dashboard for Demand Gen displays a campaign suggestions section, prompting the user to add a video to expand reach. Blurred video generation thumbnails appear, with estimated impressions and Google ad results shown on the right side.

If no video has been added, Google can create them for you in three sizes (horizontal, vertical, and square) to help expand your reach across YouTube and other video placements.

Newly generated video ads will use your first three headlines as on-screen text, so make sure they are unique and engaging. You can adjust brand colors and font as well.

A pop-up window displays options to choose color and font, with fields for primary and accent colors and font settings. The blurred background reveals a Demand Gen campaign suggestion interface from Google.

These videos can also be cropped and trimmed if needed.

Screenshot of a video editing interface featuring Google’s video generation tools. Three selected videos appear on the left, while the main area offers cropping and trimming options, with timeline controls to adjust start and end times for your Demand Gen campaign.

This update was spotted by Hana Kobzová and follows a similar feature recently seen in video bumper ad creation.

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