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Google Explains How Ads Appear in AI Overviews

May 25, 2025

Screenshot of a webpage titled "About Ads and AI Overviews" explaining how ads may appear with AI Overviews in Google Search and listing conditions for ad eligibility, with section headings and links visible.

Google has published a new help page explaining how ads work within AI Overviews, the AI-generated summaries that now appear in Google Search.

Screenshot of a webpage titled "About Ads and AI Overviews" explaining how ads may appear with AI Overviews in Google Search and listing conditions for ad eligibility, with section headings and links visible.

Ads in AI Overviews were announced during Google Marketing Live 2025, and were already spotted live in various countries.

Here’s the link to the help page: About Ads and AI Overviews.

The help page was spotted by Hana Kobzová.