Google Introduces In-Platform AI Lifestyle Image Creation
Advertisers running Performance Max and Demand Gen campaigns can now create lifestyle images from basic product…
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PPC News: AI
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PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Brand Inclusions and Exclusions Moving into AI Max
Google Ads is migrating brand inclusions and exclusions into AI Max for all new Search campaigns. Existing brand…
AI Max Search Terms and Landing Pages Report Live
Google Ads has launched a new reporting view for AI Max campaigns. Advertisers can now select “Search terms and…
Smart Bidding Exploration Now Live for tROAS Campaigns
Google Ads has fully launched Smart Bidding Exploration for campaigns using Target ROAS. Advertisers can now…
AI-Generated Product Images “Generated for You” in Google Merchant Center
Dario Zannoni spotted a new Google Merchant Center feature called “Generated for You,” which uses AI to create…
Bulk Image Edits With AI in Assets Library
Dario Zannoni spotted a new help page showing that Google Ads now allows bulk image editing using AI tools in…
Microsoft Pilots Showroom Ads for More Immersive Product Discovery
Microsoft is rolling out a new ad format in the U.S. called Showroom ads, announced in May 2025, designed to…
AI Max For Search Campaigns Launching in Q3 2025
Google has announced on its help page for AI Max for Search campaigns that the feature will roll out globally in…
AI Summaries in Google Ads Help Center
Anthony Higman spotted that Google is testing AI-generated summaries at the top of articles in the Google Ads…
Google Clarifies Ad Placement Rules for AI Overviews
Ginny Marvin, Google’s Ads Liaison, confirmed on X that ads in AI Overviews (AIO) will only appear in one…