A new video analysis feature is rolling out in Google Ads, giving advertisers deeper insights into video performance across campaign types, including Performance Max, Demand Gen, GDN with video assets, and video-only campaigns, all within the Google Ads interface.
Advertisers can now access a dedicated “Videos” tab under the Assets section. This includes both a summary of all active videos and detailed analytics per video. Within the analytics view, you can:
- Filter by video format (e.g. Shorts, In-Stream)
- Segment performance by age, gender, device, and more
- Select and analyze specific videos for detailed engagement metrics
This built-in reporting feature enables advertisers to evaluate creative effectiveness and optimize without leaving the platform.
This update was shared by Aleksejus Podpruginas.