Adriaan Dekker highlights Google Analytics now supporting Customer Match, enabling advertisers to enhance their audiences for linked advertising platforms like Google Ads, Display & Video 360, and Search Ads 360.
With Customer Match, you can:
- Use hashed, consented first-party data to expand your addressable audience.
- Improve remarketing efforts by targeting highly relevant users.
How to Enable It:
- Implement user-provided data collection on your website.
- Link your Analytics property with advertising accounts.
- Activate personalized advertising.
This integration boosts campaign performance by leveraging first-party data, even when other identifiers are unavailable.
